History of 420

History of 420

For years 4/20 has been celebrated as an international holiday. People often gather to commemorate, celebrate, and consume cannabis. This occurs in an array of assemblies varying from calls to decriminalize cannabis and advocating for legalization to simply enjoying the plant in an intimate setting with those we love most. But, how did 4/20 get its start? 

There are many stories and theories, the most common being the story of the five students from California. The term was popularized in the early 90s in High Times Magazine. It linked the phrase to these five high school students who coined the term, “4:20”. It is said that they planned to find an abandoned cannabis crop based on a map drawn up by the grower themself. These students would hang out at a “wall outside the school” eventually calling themselves, Waldos. They agreed to meet at 4:20 pm and elected the Louis Pasteur statue on the grounds of San Rafael High School as the official rallying point. It is said that after several failed attempts to find the crop, the group eventually shortened their phrase to "4:20". This developed into a codeword the teens used to refer to consuming cannabis. Steve Hager, a writer for High Times Magazine, attributed the early spread of the phrase to Grateful Dead followers. This came after "Waldo" Reddix became a roadie for the Grateful Dead's bassist, Phil Lesh. Eventually, 4:20 was decided to be the socially accepted time of day to consume cannabis, popularizing the term which created a worldwide phenomenon and ultimately smoker holiday.

]We can’t be certain how exactly the term was designated, but we enjoy the holiday regardless. To celebrate 4/20, we are hosting a one-day flash sale! Shop everything in our store with 42% off on April 20th only! Use code, “FS42” for amazing savings. Mark your calendars and get ready to stock up on all your Invincibowl favorites!


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